Hi, I’m Ziad your next Ux Designer
Case Studies
MotivaFam
Turning Household Tasks
into Fun Family Challenges
MotivaFam is a smart family motivation and scheduling app designed to reduce friction and boost cooperation at home. It syncs everyone’s schedules in real time and turns everyday tasks into opportunities for positive reinforcement.
Key Features
📅 Smart Family Calendar Syncs all family members’ schedules with color-coded views and real-time updates.
⏰ Custom Reminders & Alarms for Kids Set reminders for soccer practice, homework, bedtime, and more—kids get notified on their own devices.
🎯 Task Completion + Point System Kids earn points for completing chores, brushing teeth, or finishing homework. Points can be tracked and redeemed.
🏆 Parent-Defined Rewards Parents can assign real-world rewards like screen time, outings, or even real money.
💰 Kid Wallets Each child has a virtual wallet where parents can deposit real money for completed tasks—teaching financial literacy early.
🛒 Shared To-Do Lists & Grocery Planning Keep everyone on the same page with collaborative lists and meal planning tools.
📓 Family Journal Capture milestones, share photos, and reflect on progress together.
PhoneDeal
Your Personal Tech Deal Finder. Save time. Save money. Get the phone plan that fits your life.
Phone Deal is designed to help users discover the best deals on mobile phones and plans, streamlining the shopping experience.
Key Features
🔍 Smart Plan Matching
AI-powered comparison engine scans hundreds of phone plans across major carriers.
Matches based on your data usage, budget, and contract preferences.
No more endless scrolling—just the best-fit options delivered instantly.
🧠 Personalized Recommendations
Answer a few quick questions and let PhoneDeal do the thinking.
Get custom deal alerts when better plans become available.
Built for students, families, freelancers—anyone tired of overpaying.
💸 Real-Time Savings Tracker
See how much you could save monthly and annually by switching.
Transparent breakdown of fees, data caps, and hidden charges.
Compare side-by-side with your current plan.
Recycle Helper – Free App for Small Recyclers
Empowering local recyclers to organize, connect, and thrive.
Recycle Helper empowers small recyclers—especially in regions without formal programs—to manage inventory, showcase impact, and bring recycled materials to market with ease and efficiency.
Key Features
🧮 Inventory Management
🏪 Marketplace Integration
📄 Document & Compliance Tools
📱 Mobile-First Interface
🧑🤝🧑 Community & Social Good
🔔 Smart Notifications
🌍 Sustainability Dashboard
About me
Strategic UX & Systems Thinking
I’m Ziad Issa, a international UX designer and entrepreneur based in Greater Montreal. I build intuitive, purpose-driven products that solve real problems—whether it’s helping families manage tasks or empowering small recyclers through tech.
Startup Grit Meets Digital Impact
From starting a recycling company to founding Joker Burger & launching AI-powered apps, I blend branding, operations, and UX strategy to drive growth. My work spans mobile tools, inventory systems, and socially conscious platforms.
Design That Works for Everyone
I specialize in responsive, accessible design across platforms like Figma, Shoppify, Carrd, and GoDaddy. Every interface I craft prioritizes clarity, inclusion, and ease—built for real users in real-world contexts.
Why Ux design?
My interest in UX design began, after stumbling across a website that was difficult to use and frustrating to navigate. That experience stuck with me and made me want to help others avoid the same problems. While I couldn’t do much about it at the time, I started learning by building simple websites for friends and family, driven by curiosity and a desire to make things better.
A Winding Career Path
Although I always wanted to pursue UX design, my career took me in other directions, mainly entrepreneurship and working with startups in different fields. After 2023, I found myself at a crossroads and decided it was time to follow my original passion. I realized that to bring my own app ideas to life, I needed to understand both the user’s perspective and how to communicate clearly with developers. That’s when I fully committed to UX design.
Strengths & Impact
Vision-Driven Execution
I start with bold ideas—but I finish with results. My process blends strategic planning, collaborative teamwork, and data-backed iteration. Whether launching a new product or refining an existing flow, I stay focused on clarity, usability, and measurable impact.
Strategic UX roadmapping
Cross-functional collaboration
Deadline-focused delivery with agile methods
AI-Powered UX Innovation
I integrate AI tools into UX workflows to streamline design, personalize user experiences, and boost business efficiency. From predictive flows to automated testing, I use data-driven systems to make digital platforms smarter, faster, and more intuitive.
AI-enhanced wireframing and prototyping
Automation for user testing and feedback loops
Personalization engines for adaptive UX
My Approach Today
I enjoy solving problems and take satisfaction in creating products that are both practical and enjoyable to use. My process is grounded in empathy and careful attention to detail, making sure that every project I work on feels intuitive and meaningful for the people who use it.
Accessible, Responsive Design
I design interfaces that work for everyone across devices, abilities, and contexts. My work prioritizes accessibility standards, mobile responsiveness, and inclusive design systems to ensure every user feels seen and supported.
WCAG-compliant design practices
Mobile-first layouts and adaptive components
UX audits for usability and inclusion
Links to some of my work
Success Stories
Joker Burger A Branding Success
One of my most notable achievements was founding Joker Burger—a unique, trend-driven burger brand launched in 2021. After perfecting the product, I shifted my focus to marketing, growing the brand’s online presence from a few hundred followers to over 20K in under two years. By combining guerrilla marketing tactics with influencer collaborations and refined digital strategies, the brand now sits at over 35K followers—a testament to the power of well-executed branding.
Run & Beer A Branding Success
The “Run & Beers 5K” marathon
What started as a joke became a viral event, blending UX strategy, influencer marketing, and logistical precision. In under two months, we scaled from a 500-runner goal to 3,000 registrations and 5,000+ attendees, selling over 8,000 burgers in one day. From designing the registration flow to mapping the user journey and coordinating mass production, this experience reinforced my belief in audience insight, creative problem-solving, and execution-driven design—the same principles I bring to every UX challenge today.
